Care plans
Fixed per-page setup, plus an optional monthly care plan. No proposals, no scope debates. A typical specialty-practice launch ships with 8–11 pages at the $500 base price — legal and compliance pages are included.
Setup — one-time
Base package
$5005 core marketing pages + bundled legal & compliance section (6 footer-linked docs, all included)
your-practice.com/
├── / Home
├── /about
├── /services
├── /fees Fees & Insurance
├── /contact Book appointment
└── /legal/
├── /privacy ◦ boilerplate included
├── /terms ◦ boilerplate included
├── /accessibility ◦ boilerplate included
├── /hipaa-notice ◦ boilerplate included
├── /good-faith-estimate ◦ boilerplate included
└── /telehealth-consent ◦ boilerplate includedMobile-responsive, accessibility-aware, fast static build. Domain purchase + DNS setup included (you pay the registrar ~$10–15/yr directly). Booking-button wiring to your platform (SimplePractice, Jane.app, IntakeQ, GrowTherapy, Headway, Alma, Calendly) included. Legal pages ship with sensible boilerplate — have your attorney review for your state and jurisdiction before publication.
Additional pages
$100/pageBeyond the base — any add-on page
- Service detail pages (per service line)
- Provider / team bios
- Patient resources / FAQ
- Condition pages, telehealth page, location pages
What's in scope — and what isn't
Every site is a static brochure site. It attracts visitors, presents the practice, and channels prospective patients to your existing booking and EHR platform. The site can advertise new-patient intake, scheduling, insurance verification, secure messaging, and payments — every one of those is a link to your third-party platform (SimplePractice, Jane.app, IntakeQ, GrowTherapy, Headway, Alma, etc.).
I am not a Business Associate and do not assume HIPAA, PCI, or data-handling liability. Patient data lives inside your booking/EHR system under that vendor's BAA. This keeps costs low for you and the boundary clear for both of us.
Anything not listed above? Let's discuss — I send you a fixed price before any work starts; no surprise overruns.
Care plan — monthly
Pay monthly, or prepay annual for 2 months freeStarter
or $1,000/yrsaves $200
- Professional hosting + SSL renewal (auto-renewed)
- Daily backups — 7-day retention
- Uptime monitoring + alerts
- Site framework + dependency patches (your site code; server OS, etc. handled for you)
- 1 small content edit per month
- Monthly traffic summary
- Email response: 72h
Growth
or $2,500/yrsaves $500
- Everything in Starter
- HIPAA-covered email on your domain (Google Workspace + BAA)Setup:
- 1 staff mailbox (
you@yourpractice.com) - Up to 4 forwarding addresses (
insurance@,records@,appointments@,hello@) - DNS records for mail delivery
- BAA acceptance walk-through (screen-share so you click Accept yourself)
Monthly:- Verify your email keeps reaching inboxes cleanly
- Sender authentication intact (no domain-spoofing alerts)
- No spam-folder slippage
- No one impersonating your domain in outbound mail
- 1 staff mailbox (
- SEO + privacy-friendly analytics
- Schema.org markup
- Google Business Profile claim and cleanup
- AI audit of how patients find you
- Target keyword list
- Written improvement roadmap
- Cookieless analytics (no consent banner needed)
- One-page monthly performance email
- Daily backups — 14-day retention
- 1 blog post per month (drafted + published)
- 4 Google Business Profile posts per month
- Review monitoring + draft response within 24h
- 3 small content edits per month
- Email response: 48h
Authority
or $5,000/yrsaves $1,000
- Everything in Growth
- Email scaled to 3 staff mailboxes (NP + receptionist + billing, etc.); same BAA + alias flexibility
- Daily backups — 30-day retention + monthly offsite snapshot (your real safety net against vendor-side issues)
- Cloudflare Pro (faster image loading, stronger DDoS + firewall)
- Annual written security posture review
- 2 blog posts per month
- Quarterly content strategy review
- 10 small content edits per month
- Email response: 24h
Small edit = text change, image swap, or contact-info update. Workspace subscription is between you and your email vendor — the vendor bills the practice directly, and the BAA is signed between the practice and the vendor, not me.
Annual prepay perks
Pay your care plan annually instead of monthly. You save 2 months on the recurring rate and get setup work included free.
- Starter annual ($1,000): 2 months free
- Growth annual ($2,500): 2 months free + free logo / wordmark design (a $250 setup add-on)
- Authority annual ($5,000): 2 months free + free logo / wordmark + free site migration from your existing site if applicable (a $450 setup value combined)
Add-ons
Optional, only when you need them.
- Site migration from an existing site — moving from WordPress, Squarespace, Wix, or another host? I crawl your old site, map every old URL to its new home, and put redirects in place so your existing Google ranking carries over and no patient hits a broken link.$200
Anything else you might need — let's discuss. I send you a fixed price before any work starts; no surprise overruns.