Google Business Profile Management

What is included each month

• One Google Maps post— a short, professional update about your practice (a service spotlight, a seasonal mental health note, an insurance update, or a reminder that you are accepting new patients). I draft the post, run it by you for approval, then publish.
• Review response drafting— when a new patient review comes in, I draft a professional reply that acknowledges the feedback without disclosing any protected information. You approve it before I post it. Generic “thank you for your review!” replies are not used — each response is specific to what the reviewer wrote.
• Listing accuracy check— once a month I verify that your hours, phone number, address, website URL, and accepted services are still accurate. These fields drift over time as Google suggests edits from third-party sources.

Time breakdown

Here is what the roughly 2–2.5 hours per month actually covers:

• Post research and drafting (45–60 min): reviewing your practice specialty, recent news in your care area, and your patient FAQs to write a post that reads as coming from the practice — not a generic marketing agency. Drafting, revising for tone, formatting for the Maps character limit.
• Post approval round-trip and publishing (15 min): sending you the draft, incorporating any changes you request, scheduling or immediately publishing.
• Review monitoring and response drafting (30–45 min): checking for new reviews, researching the appropriate response given what the reviewer said, drafting a reply that protects you from accidental HIPAA disclosure while still being human and helpful.
• Listing audit (15–20 min):walking through every editable field in the listing dashboard, correcting anything that has drifted, verifying that photos have not been removed by Google's moderation queue.

What the deliverable looks like

Each month you receive a short email summary: a link to the published post, a copy of any review responses sent, and a note on any listing corrections made. You can see the live post and reviews directly on your Google Maps listing at any time.

Posts run approximately 150–250 words and include a call to action (book a visit, verify insurance, call the office). Response length matches the review — a brief “great experience” gets a brief response; a detailed concern gets a more specific reply.

What other agencies charge for this

Prices observed May–June 2026 from publicly listed agency rates. Individual quotes vary. These are list prices, not negotiated rates.

Why the price is lower

Larger agencies run account teams, sales commissions, office leases, and multiple layers of management. A meaningful fraction of what you pay goes toward overhead that has nothing to do with your listing.

This service is operated by one person with no brick-and-mortar location, no commissioned salespeople, and no outsourced offshore writing. The work is done directly on your listing. That keeps the overhead low enough that one post per month at $100 is economically viable — the same task a larger agency bundles into a $350 minimum retainer to cover their fixed costs.

The trade-off is volume: you get one post per month, not four. For most solo practices, one well-researched post outperforms four generic ones in terms of how Google's algorithm weights engagement signals. If your practice needs higher post frequency, that is a conversation worth having — it is not a service I currently offer at scale, and I would rather tell you that than oversell.