A different paradigm
Functional medicine sells a different paradigm than insurance-based primary care — root-cause investigation, longer visits, advanced labs, lifestyle protocols. The hardest part of the practice is the customer education that has to happen before someone agrees to pay cash.
Patient journey: a chronically-fatigued or under-served patient finds the practice through search or referral, lands on a page that explains the model (root-cause vs symptom-suppression), reads through lab panel and program pages to understand what they'll get for their money, completes a long intake questionnaire, and books a 60-90 minute initial consult.
The differentiator is depth and time. The site has to be willing to do the educational work — long-form pages explaining functional labs, the differences between IFM and conventional medicine, why this approach works for fatigue, hormonal issues, gut health. Visitors who land on a shallow page bounce.
Conventional vs. functional
The same condition gets very different attention in each model.
| Conventional | Functional | |
|---|---|---|
| Visit length | 7–15 minutes | 60–90 minutes |
| First question asked | What's the symptom? | What's your timeline? |
| Lab philosophy | Within reference range = fine | Optimal range vs reference range |
| Pricing model | Insurance + co-pay | Cash-based, transparent |
| Treatment focus | Symptom suppression | Root-cause investigation |
| Follow-up cadence | PRN | Built-in protocol checkpoints |
Transparent program pricing
Cash-pay. No insurance billing surprises. Pick the depth that fits where you are.
Discovery
$295
single visit
- ✓60-minute intake
- ✓Functional health history
- ✓Initial recommendations
- ✓Lab orders ready to draw
Most chosen
Foundation Program
$1,795
3-month protocol
- ✓Discovery visit included
- ✓Comprehensive functional labs
- ✓Personalized protocol
- ✓Two follow-up visits
- ✓Direct email access
Restoration
$4,995
12-month protocol
- ✓Everything in Foundation
- ✓Quarterly follow-ups
- ✓Advanced lab panels
- ✓Nutrition coaching included
- ✓Priority scheduling
What's on the site
Hover any pill to see what it removes from your day.
- Cash-pricing transparencySticker shock handled before the consultation.
- Lab panel education pagesPatients arrive informed, not skeptical.
- Nutrition program landingPrograms sell themselves on the page.
- New patient questionnaireLong intake completed before the first visit.
- Telehealth-first bookingPatients book from anywhere they can do labs.
- Long-form content blocksYou educate once on the site, not at every visit.
Start with a discovery call.
Free 15-minute call. We'll tell you if your timeline is something we can help with.
Schedule a discovery call →