Trauma & EMDR LCSW

Hearthstone Therapy

Trauma-focused therapy and EMDR from a Licensed Clinical Social Worker.

Solo LCSW practice specializing in trauma, PTSD, and EMDR for adults. In-person and telehealth, with sliding-scale availability and a clear path from first inquiry to first session.

Practice setup + Growth plan

Hearthstone Therapy example site preview

Practice context

Trauma-focused therapy is a specialty practice — EMDR, TF-CBT, somatic, and sometimes IFS — that asks the buyer to choose based on modality fit rather than generic 'therapy.' The site has to communicate the modality, what it actually feels like, and why this particular practice is a fit. Trauma patients have often tried generic therapy first and want something different.

The buyer is an adult who has identified trauma as the root of a current struggle — PTSD, attachment difficulties, perfectionism, anxiety, relational patterns — and has read enough online to know they want trauma-specific treatment. They are evaluating you against three or four other trauma therapists. The site needs to make modality, fit, and access very clear without sounding like a brochure for a treatment center.

The LCSW-specific load is the universal rules: no testimonials (NASW §4.07 binding everywhere), Good Faith Estimate notice (federal No Surprises Act), Notice of Privacy Practices (HIPAA). The template defaults testimonials OFF, ships the GFE notice in the footer, and links a HIPAA-compliant NPP page.

Services this example supports

Individual psychotherapy for trauma and PTSD
EMDR therapy (eye-movement desensitization and reprocessing)
Trauma-Focused CBT (TF-CBT)
Somatic and body-based approaches
Complex trauma / developmental trauma work
First-responder and veteran-friendly practice
Sliding-scale availability for self-pay clients
In-person and telehealth sessions

Pages we'd build

  • Home — warm-tone hero with modality-forward headline
  • Modalities — EMDR / Somatic / TF-CBT explainer pages with research links
  • Who I Work With — populations and specific situations
  • What a First Session Looks Like — pre-session, day-of, post-session walk-through
  • Fees & Sliding Scale — policy page (not per-tier rates)
  • About the Therapist — credentials, training, theoretical orientation
  • Contact — non-clinical inquiry form + 988 crisis sidebar

Why this layout works

Trauma patients self-educate before they book and want to know the modality fits before they invest in a first session. Modality-forward landing — EMDR explained as a process, not just an acronym — converts the patient who has been researching for weeks. The 'What a First Session Looks Like' walk-through reduces the trauma-specific fear of 'will this be like the time I tried therapy and it made things worse?' The no-testimonials default is non-negotiable per NASW §4.07; credibility comes from credentials, training, and the clarity of the modality explanation.

What's included

Hover any pill to see what it removes from the practice's day.

  • Modality explainer pagesPatients understand EMDR before they call.
  • First-session walk-throughPatients know what to expect on day one.
  • Sliding-scale policy pageFee transparency without per-tier exposure.
  • Good Faith Estimate noticeFederal compliance handled in the footer.
  • Crisis-resources sidebar (988)Ethical and safety obligations met without scaring patients.
  • HTTPS / SSL securedBrowser padlock without thinking about certs.

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