Direct Primary Care PA

Compass Direct Primary Care

Membership-based primary care, led by a Physician Associate.

Solo PA running a membership-based Direct Primary Care panel. Flat-fee membership, same-day access, secure messaging, no insurance billing. Built for the patient who is tired of 12-minute slots and surprise bills.

Practice setup + Growth plan

Compass Direct Primary Care example site preview

Practice context

Direct Primary Care is a flat-fee membership model: patients pay a monthly retainer, get unlimited visits and messaging, and the practice does not bill insurance. PAs are increasingly the lead clinician in DPC panels — the supervision overhead is small, the patient relationship is long, and the economics work at a 300-500 patient panel.

The buyer is a self-employed professional, a family on a high-deductible plan, or a small-business owner offering DPC as a benefit. They want predictable cost, real access, and a clinician who knows them. The site sells against the friction of conventional primary care — the phone trees, the wait, the surprise bills — without bashing the alternative.

The PA-specific design choice is in tone. PA-led DPC works in OTP states without complication; in supervision states the practice is structured with a collaborating physician on retainer, named in the supervisor disclosure. Membership copy avoids any implication that the PA is operating without oversight where state law requires it.

Services this example supports

Annual physical and preventive care
Acute sick visits (same or next-day)
Chronic disease management (HTN, diabetes, thyroid, mental health)
In-office procedures (suturing, joint injections, basic gynecology)
Wholesale-priced labs and imaging via partner network
Wholesale-priced prescriptions when patient pays direct
Telehealth and secure messaging between visits
Care coordination with specialists and hospitals

Pages we'd build

  • Home — calm hero with membership-value framing and 'how DPC works' link
  • Membership Tiers — pricing cards (individual / household / employer)
  • What's Included — explicit scope table (visits, messaging, labs, etc.)
  • How DPC Works — 3-step explainer for patients unfamiliar with the model
  • About the PA — credentials, philosophy, supervising physician (state-conditional)
  • Join — Stripe-handled enrollment form
  • Contact — 15-min intro call scheduler for prospective members

Why this layout works

DPC's biggest conversion barrier is unfamiliarity — most patients have never heard of it and don't know whether it's 'insurance' or 'concierge medicine' or 'just another wellness scheme.' A 3-step explainer in the hero band answers that without forcing a long-form sales page. The membership cards make the price commitment concrete (cheaper than most patients expect), and a transparent 'What's Included' table prevents the 'will I be nickel-and-dimed?' anxiety that kills membership sign-ups. The supervising-physician disclosure stays in the About bio — visible but not the lede.

What's included

Hover any pill to see what it removes from the practice's day.

  • Membership sign-up flowStripe-handled enrollment without back-office paperwork.
  • What's included pageMembership scope answered before the first question.
  • Same-day access promisePatients know the access model up front.
  • Secure-messaging mentionCommunication expectation set without HIPAA exposure on the site.
  • Transparency-pricing blockCash and membership rates posted publicly — no awkward calls.
  • HTTPS / SSL securedBrowser padlock without thinking about certs.

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