Cornerstone Content Page

What is included

• Keyword research— I identify a specific, rankable search term for your practice based on your specialty, location, and current Google Search Console data. I look for terms where the top-ranking pages are weak (thin content, no local authority) and where your practice has a realistic chance of displacing them.
• Page research and outline— I review the existing top-10 results for the target term to understand what they cover and what they miss, then outline a page that is more comprehensive and more specific to your practice.
• 1,500–2,500 words of written content— written to your practice's voice, with real specifics about your credentials, approach, and location. No generic filler. A patient reading it should be able to tell it was written about your practice, not copied from a template.
• Headings and FAQ schema— structured with H2/H3 headings that match how Google parses the page, plus FAQ schema markup so the page can appear in Google's People Also Ask boxes.
• Internal links— at least three links to other pages on your site, so Google can understand how this page relates to your existing content.
• One image— either a photo you provide or a factual diagram I create (a process chart, a condition overview graphic). No stock photos of generic medical imagery.
• Publication to your site— the page is written, reviewed with you, then published to your live site.

The $400 pillar-page rate applies when the page is designed as a hub that links out to several shorter supporting pages (e.g., a main “psychiatric medication management” page that links to subpages for ADHD, depression, and anxiety). The additional cost covers the extra structural planning and internal-link architecture.

Time breakdown

The typical page takes 5–7 hours of work over a 1–2 week turnaround:

• Keyword and competitor research (1–1.5 hrs): pulling Search Console data for your site, researching competing pages, identifying the target term and the content gaps.
• Outline and approval (30 min): sharing the proposed structure with you before writing starts so you can flag any direction concerns early.
• First draft (2–3 hrs): writing the page from scratch, incorporating your credentials and specific practice details, building in the FAQ section.
• Schema markup and technical implementation (30–45 min): adding FAQ schema, reviewing heading hierarchy, adding internal links.
• Review round-trip and revision (30–45 min): incorporating your feedback, final read-through for voice and accuracy.
• Publication and verification (30 min): publishing the page, verifying it loads correctly, confirming it appears in your sitemap.

What other agencies charge for this

Prices observed May–June 2026 for healthcare-specific SEO content. General content agencies that do not specialize in healthcare run lower; these are rates from agencies that advertise specifically to medical practices.

Why the price is lower

Healthcare SEO agencies carry physician reviewers, compliance teams, and account management layers. That overhead is appropriate when the content is used in regulated clinical contexts. For a private-practice marketing page, you do not need a physician sign-off on your ADHD landing page — you need a page that accurately describes your practice and ranks well for the terms your prospective patients search.

Because this is a single-operator agency with no sales team and no office overhead, the work can be priced based on what it actually costs to do well, not on what a 20-person agency needs to cover its fixed costs.

One note on expectations: a single page does not guarantee first-page rankings. That depends on your domain authority, how competitive the keyword is, and whether Google decides the page deserves to rank. What the page guarantees is that the content is well-researched, specific to your practice, and technically sound — which are the preconditions for ranking, not a promise that ranking will follow immediately.