SEO Content Audit

What the audit covers

• Page crawl— I crawl every public page on your site and catalog what exists: titles, meta descriptions, heading structure, word count, internal link density, and whether the page has structured data.
• Search Console data cross-reference— I pull 90 days of impression and click data from your Google Search Console account to see which queries your pages are already appearing for and what position they hold. This is real data about how patients find you, not keyword-tool estimates.
• Content gap identification— I compare what queries are sending traffic (or impressions without clicks) against what content exists on your site. If you are ranking on page 2 for a specialty query but have no dedicated page for it, that is a gap. If two pages are competing for the same query, that is a cannibalization problem.
• Prioritized action plan— the deliverable is a written document with 3–5 specific recommendations: which existing pages to expand, which new pages to add, where to fix title and meta issues, and one concrete next action ranked by expected impact. Not a 40-page report with 200 line items. Three to five things to do, ordered by what is most likely to move the needle.

What you get as a deliverable

A written report sent as a PDF (typically 4–8 pages), covering:

• Current state summary— a table of your pages with their current organic performance (impressions, clicks, average position for their top query) and a short assessment of each.
• Top 3–5 opportunities— each recommendation written as a specific action with the target query, the current problem, the recommended fix, and an estimate of how much work it involves.
• Cannibalization flags— if two or more pages are competing for the same query, the report identifies which page should win and what to do with the others (consolidate, redirect, update).
• One recommended next step— if you only act on one thing from the audit, what should it be, and why.

The audit does not include writing the pages or implementing the fixes. Those are priced separately (cornerstone content pages and content edits on your care plan). The audit is the diagnostic; the action items are their own work.

What other agencies charge for this

Prices observed May–June 2026. SEO audits vary widely in scope; these are comparable work (single-site, small practice, content-focused).

The trade-off at $250 versus $1,500 is scope. A comprehensive agency audit covers technical SEO, backlinks, competitor benchmarking, and a full content inventory. This audit focuses specifically on the content layer — what pages exist, what they rank for, and what to build next. That is the piece most solo practices need first and get the most direct value from.

What is required to run the audit

I need read-only access to your Google Search Console property. Granting access takes about two minutes: in Search Console, go to Settings → Users and permissions → Add user, and add the agency email as a Restricted user. I can walk you through it on a call if needed.

If your site is not yet registered in Search Console (common for recently-launched practices), I can set that up as part of the work. It typically takes 2–4 weeks for enough data to accumulate to be meaningful, so the audit is most useful for sites that have been live for at least a month.